Marketing Major

The Marketing major is designed for students pursuing careers in one of the subfields of marketing, such as product management, retailing, marketing communication, sales and sales management, distribution, or marketing research. These positions may be as technical specialists or as general marketing managers.

Major Requirements

Major: Marketing

Degree Type: B.S.
Minimum Credits Required for Degree: 126

General Education Requirements for Baccalaureate Degree

• A dynamic list of approved general education courses offered by term is available on the NDSU General Education Requirements website.
• General education courses may be used to satisfy requirements for both general education and the major, minor, and program emphases, where applicable. Students should carefully review the major, minor, and program emphases requirements for minimum grade restrictions, if applicable.

Major Requirements

Degree Requirements and Notes

• Students must include one of the following international courses in their plan of study: 

  Course List

  Code	Title	Credits
  BUSN 340	International Business	3
  BUSN 341	Global Business Environment	3
  FIN 440	International Finance	3
  MGMT 440	International Management	3
  MRKT 440	International Marketing	3

  • Students follow the published curricula for the marketing program of study from the semester/year of entrance in the College of Business to graduation provided enrollment at NDSU has not been discontinued for more than one year. Students who change their major are subject to meeting the curricular requirements in effect at the time the new major is declared. 
  • Business courses from programs that do not hold AACSB International accreditation cannot be used for major or minor requirements in the College of Business (CoB); such courses may be eligible for use as free electives.
  • The CoB accepts a maximum of nine credits of non-NDSU 300-400 level business courses from AACSB programs with approval of the department.
  • Admission into the Marketing Major: Students must earn a 'C' or better in the pre-college and pre-marketing major courses that are indicated with an asterisk (*), achieve junior standing (60 credits), and earn a 2.50 institutional cumulative grade point average.  Students must submit an online application to the CoB. 
  • Admission to the marketing major is required to enroll in the advanced 300 or 400 level courses in the CoB.
  • A grade of 'C' or better is required in transfer courses accepted for ACCT 200 Elements of Accounting I and ACCT 201 Elements of Accounting II and all 300-400 level accounting, business administration, finance, management, management information systems, and marketing courses.
  • A letter grade must be earned in any course that fulfills a major requirement, with the exception of BUSN 301, which is a P/F course.
  • Requirements for graduation are those in existence at the time of admission to the marketing major. 
  • A 2.50 cumulative grade point average is required to enroll in 300-400 level CoB courses.
  • Students must earn a 2.50 institutional GPA to graduate.
  • Of the credits completed in residence at least 30 credits must be in 300-400 level CoB courses.
  • Students must be accepted to the marketing major prior to the completion of the last 30 credits in 300 and 400 level CoB courses.
  • A Business Administration minor is NOT offered with this major.
  • For multiple majors within the CoB, at least 15 unique credits of 300-400 level CoB courses must exist between the majors.
  • Internship and cooperative education credits may be applied toward the total credits required for graduation as non-major electives or 300-400 level electives not used in pre-major categories.
  • Students should refer to www.ndsu.edu/business for current and complete listing of the major requirements.

Plan of Study 

NOTE: This is only a sample curriculum; actual schedules will depend on course availability and individual choices. Students are encouraged to meet with their academic adviser on a regular basis to review their plan of study.