Major Requirements

Major: Marketing

Degree Type: B.S.
Minimum Credits Required for Degree: 120

University Degree Requirements

  1. Satisfactory completion of all requirements of the curriculum in which one is enrolled.
  2. Earn a minimum total of 120 credits in approved coursework.  Some academic programs exceed this minimum.
  3. Satisfactory completion of the general education requirements as specified by the university.
  4. A minimum institutional GPA of 2.00 based on work taken at NDSU.
  5. At least 36 credits presented for graduation must be in courses numbered 300 or higher.
  6. Transfer Students: Must earn a minimum of 60 credits from a baccalaureate-degree granting or professional institution. 
    1. Of these 60, at least 36 must be NDSU resident credits as defined in #7.
    2. Within the 36 resident credits, a minimum of 15 must be in courses numbered 300 or higher and 15 credits in the major field of study.
  7. At least 36 credits must be NDSU resident credits.  Resident credits include credits registered and paid for at NDSU.

For complete information, please refer to the Degree and Graduation Requirements section of this Bulletin.

University General Education Requirements

Communication (C)12
College Composition I
College Composition II
Fundamentals of Public Speaking
Upper Division Writing
Quantitative Reasoning (R) 3
Science and Technology (S) 10
Humanities and Fine Arts (A) 6
Social and Behavioral Sciences (B) 6
Wellness (W) 2
Cultural Diversity (D) *†
Global Perspectives (G) *†
Total Credits39
  •  A list of university approved general education courses and administrative policies are available here.

Major Requirements

All courses taken for the Marketing Major require a grade of C or better. A minimum 2.5 cumulative GPA is required for admission to the major program, to enroll in 300-400 level courses, and to graduate.
Pre-Major Requirements
COMM 110Fundamentals of Public Speaking3
ECON 201Principles of Microeconomics 13
or ECON 202 Principles of Macroeconomics
ENGL 120College Composition II3
MATH 144Mathematics for Business4
PSYC 111Introduction to Psychology 13
or SOC 110 Introduction to Sociology
Marketing Major Requirements
ACCT 200Elements of Accounting I3
ACCT 201Elements of Accounting II3
TL 116Business Software Applications3
PHIL 216Business Ethics3
STAT 330Introductory Statistics3
STAT 331Regression Analysis2
ECON 201Principles of Microeconomics 13
or ECON 202 Principles of Macroeconomics
PSYC 111Introduction to Psychology 13
or SOC 110 Introduction to Sociology
ENGL 320Business and Professional Writing3
Admission to the major program required prior to taking the following courses:
FIN 320Principles of Finance 23
MGMT 320Foundations of Management 23
MRKT 320Foundations of Marketing 23
MIS 320Management Information Systems 23
BUSN 430Legal and Social Environment of Business 23
BUSN 489Strategic Management (Capstone Course) 23
MRKT 410Consumer Behavior3
MRKT 450Marketing Research3
MRKT 460Marketing Strategy3
Marketing Elective Courses (MRKT prefix) 300-400 Level12
Select courses from current MRKT curriculum
Marketing Elective Courses 300-400 Level 9
Select courses from within the CoB, Prefixes of BUSN, MGMT, FIN, ACCT, MIS, ENTR (includes courses cross-listed with CoB courses) as well as TL 320, TL 360, and TL 462.
Marketing Elective Course 300-400 Level3
This 300-400 level elective can be external to the CoB and must be satisfied with a single 3-credit 300 - 400 level course. It cannot be used to satisfy other requirements (includes courses cross-listed with CoB courses)
At least one of the following international courses must be included in the plan of study and can count in one of the marketing 300-400 level elective areas:
International Business
Global Business Environment
International Entrepreneurship (Prereq: ENTR 201 or MGMT 470)
International Finance
International Management
International Marketing
Total Credits93

 Degree Requirements and Notes:

  • Students follow the published curricula for the marketing program of study from the semester/year of entrance in the College of Business (COB) to graduation provided enrollment at NDSU has not been discontinued for more than one year. Students who change their major are subject to meeting the curricular requirements in effect at the time the new major is declared. 
  • Business courses from programs that do not hold AACSB International accreditation cannot be used for major or minor requirements in the (CoB); such courses may be eligible for use as free electives.
  • The CoB accepts a maximum of nine credits of non-NDSU 300-400 level business courses from AACSB programs with approval of the department.
  • Admission to the marketing major is required to enroll in the advanced 300 or 400 level courses in the CoB.
  • A grade of 'C' or better is required in transfer courses accepted for all accounting, business administration, finance, management, management information systems, and marketing courses.
  • No courses for the major may be taken with Pass/Fail grading.
  • Requirements for graduation are those in existence at the time of admission to the marketing major. 
  • Students must earn a 2.50 institutional GPA to graduate.
  • Of the credits completed in residence at least 30 credits must be in 300-400 level CoB courses.
  • Students must be accepted to the marketing major prior to the completion of the last 30 credits in 300 and 400 level CoB courses.
  • A Business Administration minor is NOT offered with this major.
  • For multiple majors within the CoB, at least 15 unique credits of 300-400 level CoB courses must exist between the majors.
  • Internship and cooperative education credits may be applied toward the total credits required for graduation as non-major electives or 300-400 level electives not used in pre-major categories.
  • Student may choose to take the Supply Chain Management Track within the Marketing major:

Supply Chain Management Track 

SCM 320Integrated Supply Chain Management3
SCM 462Modeling the Supply Chain3
Select one of the following:3
Introduction to Transportation & Logistics
Sales and Personal Selling
Customer Relationship Management (CRM) and Sales Technology
Marketing Strategy
Production & Operations Management