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Strategic Communication

A major or minor in strategic communication prepares students to conduct research and design messages in order to communicate effectively with various publics.  After completing the core courses in the major or minor, students can specialize in advertising, health communication, or public relations.

Major Requirements

Major: Strategic Communication

Degree Type: B.A. or B.S.
Required Degree Credits to Graduate: 122

General Education Requirements for Baccalaureate Degree

  • A list of approved general education courses is available here .
  • General education courses may be used to satisfy requirements for both general education and the major, minor, and program emphases, where applicable. Students should carefully review the major, minor, and program emphases requirements for minimum grade restrictions, should they apply.
Communication (C)12
College Composition I
College Composition II
Fundamentals of Public Speaking
Upper Division Writing
Quantitative Reasoning (R) 3
Science and Technology (S) 10
Humanities and Fine Arts (A) 6
Social and Behavioral Sciences (B) 6
Wellness (W) 2
Cultural Diversity (D) *†
Global Perspectives (G) *†
Total Credits39

 May be satisfied by completing courses in another General Education category.

 May be satisfied with courses required in the major. Review major requirements to determine if a specific upper division writing course is required.

Arts, Humanities, and Social Sciences

Degree Requirements                                                                            

Bachelor of Science (B.S.) Degree – The completion of a minor program of study, a second major, or a second degree is required.                                                                            

Bachelor of Arts (B.A.) Degree – Second year language proficiency at college level required.

Arts, Humanities and Social Sciences College Requirements

An additional 9 credits are required by the College of Arts, Humanities and Social Sciences for all Bachelor of Science and Bachelor of Arts degree programs of study, except the Bachelor of Fine Arts degree, the Bachelor of Music degree, Bachelor of Landscape Architecture degree, and the Bachelor of Science in Architecture degree:

AH&SS College Requirements
Courses used to satisfy any general education requirement cannot be used to also count toward the AH&SS College Requirements. A minimum of three credits is required in each of the 3 following areas for a total of 9 credits. Choose only those courses with the prefixes listed for each area. A course with the WGS prefix can only be used in one area.
Area One: Humanities3
Area Two: Social Sciences3
Area Three: Fine Arts3
Total Credits9

Major Requirements

Pre-Communication Requirements:
Students must complete the following 19 credits of coursework with a minimum GPA of 3.0 to be admitted to the professional major. These courses may be repeated only once for grade improvement.
ENGL 120College Composition II3
COMM 110Fundamentals of Public Speaking3
COMM 112Understanding Media and Social Change3
COMM 114Human Communication3
COMM 189Skills for Academic Success1
COMM 212Interpersonal Communication3
COMM 214Persuasive Speaking3
Professional Strategic Communication Major
COMM 200Introduction to Media Writing3
COMM 216Intercultural Communication3
COMM 375Principles of Strategic Communication3
COMM 377Advertising Media Planning3
COMM 425Specialty Writing3
COMM 431Communication Ethics and Law3
COMM 472Public Relations Campaigns3
or COMM 476 Advertising Campaign Practicum
or COMM 480 Health Communication II
COMM 496Field Experience3
Select one from the following:3
Business and Professional Writing
Writing in the Technical Professions
Creative Writing
Writing in the Sciences
Writing in the Health Professions
Visual Culture and Language
Writing in the Humanities and Social Sciences
Researching and Writing Grants and Proposal
Six COMM courses or approved Applied Health courses selected in consultation with one's advisor. Students can specialize in Advertising, Public Relations, or Health Communication.
Total Credits64

Program Note: Student enrollment is limited to one degree program offered by the Department of Communication. 

Minor Requirements

Strategic Communication Minor

Minor Requirements

Required Credits: 21

COMM 112Understanding Media and Social Change3
COMM 200Introduction to Media Writing3
COMM 375Principles of Strategic Communication3
Professional Specialization Electives:12
Business and Professional Speaking
Photography for the Media
Principles of Design For Print
Advertising Creative Strategies
Advertising Media Planning
Health Communication I
Patient-Provider Communication
Specialty Writing
Critical Approaches to Popular Culture
Digital Media and Society
Convergence Media
Public Relations Campaigns
Advertising Campaign Practicum
Health Communication II
Risk and Crisis Communication
Total Credits21

Minor Requirements and Notes

  • Students must earn a minimum GPA of 2.75 in courses applied to the minor.
  • Student enrollment is limited to one degree program offered by the Department of Communication. 
  • A minimum of 9 credits must be taken at NDSU.