This is an archived copy of the 2017-18 catalog. To access the most recent version of the catalog, please visit http://bulletin.ndsu.edu.

Marketing

Marketing Major

The Marketing major is designed for students pursuing careers in one of the subfields of marketing, such as product management, retailing, marketing communication, sales and sales management, distribution, or marketing research. These positions may be as technical specialists or as general marketing managers.

Major Requirements

Major: Marketing

Degree Type: B.S.
Minimum Credits Required for Degree: 126

General Education Requirements for Baccalaureate Degree

  • A list of approved general education courses is available here .
  • General education courses may be used to satisfy requirements for both general education and the major, minor, and program emphases, where applicable. Students should carefully review the major, minor, and program emphases requirements for minimum grade restrictions, should they apply.
Communication (C)12
College Composition I
College Composition II
Fundamentals of Public Speaking
Upper Division Writing
Quantitative Reasoning (R) 3
Science and Technology (S) 10
Humanities and Fine Arts (A) 6
Social and Behavioral Sciences (B) 6
Wellness (W) 2
Cultural Diversity (D) *†
Global Perspectives (G) *†
Total Credits39
*

 May be satisfied by completing courses in another General Education category.

 May be satisfied with courses required in the major. Review major requirements to determine if a specific upper division writing course is required.

Major Requirements

Pre-College of Business Requirements
ACCT 200Elements of Accounting I *3
ACCT 201Elements of Accounting II *3
COMM 110Fundamentals of Public Speaking (May satisfy general education category C) *3
ENGL 110College Composition I (May satisfy general education category C) *3
ENGL 120College Composition II (May satisfy general education category C) *3
ECON 201Principles of Microeconomics (May satisfy general education category B and G) *3
ECON 202Principles of Macroeconomics (May satisfy general education category B and G) *3
MIS 116Business Use of Computers3
PHIL 216Business Ethics (May satisfy general education category A) *3
STAT 330Introductory Statistics (May satisfy general education category R) *3
STAT 331Regression Analysis *2
MATH 144Mathematics for Business *4
Pre-Marketing Requirements
PSYC 111Introduction to Psychology *3
SOC 110Introduction to Sociology *3
Marketing Major Requirements**
BUSN 301Organizational Citizen0
ENGL 320Business and Professional Writing (May satisfy general education category C)3
FIN 320Principles of Finance 13
MGMT 320Foundations of Management 13
MRKT 320Foundations of Marketing 13
BUSN 430Legal and Social Environment of Business 13
MRKT 410Consumer Behavior3
MRKT 450Marketing Research3
MRKT 460Marketing Strategy3
BUSN 489Strategic Management (Capstone Course) 14
MIS 320Management Information Systems 13
300-400 Level Marketing Courses **12
Select courses from current MRKT curriculum
300-400 level Courses **9
Select courses from 3 of the following areas (includes courses cross-listed with CoB courses):
1) ACCT
2) FIN
3) MGMT
4) MIS
5) Environment of Business:
Taxation in Management Decisions
International Business
Global Business Environment
Principles of Real Estate
Organizational Communication I
Business Law I-Contracts, Property and Torts
Business Law II-Business Organization and Commercial Transactions
International Business Law
Cooperatives
Additional 300-400 Level Courses **6
These additional 300-400 level electives cannot be used to satisfy other requirements; includes courses cross-listed with CoB courses; excludes ATHL credits
*

 Pre-college and pre-marketing major courses. A grade of 'C' or better for pre-college and pre-marketing major courses is required for admission into the Marketing major. 

**

 Students must earn a grade of 'C' or better, and have a minimum 2.5 cumulative GPA, in ALL courses included in the professional program (i.e., all required courses, elective requirements, and additional 300-400 level CoB electives or breadth electives). The only exception is BUSN 301, which is a P/F course. 

1

 Denotes Common Body of Knowledge (CBK) course.

Degree Requirements and Notes

  • Students must include one of the following international courses in their plan of study: 
    BUSN 340International Business3
    BUSN 341Global Business Environment3
    FIN 440International Finance3
    MGMT 440International Management3
    MRKT 440International Marketing3
    • Students follow the published curricula for the marketing program of study from the semester/year of entrance in the College of Business to graduation provided enrollment at NDSU has not been discontinued for more than one year. Students who change their major are subject to meeting the curricular requirements in effect at the time the new major is declared. 
    • Business courses from programs that do not hold AACSB International accreditation cannot be used for major or minor requirements in the College of Business (CoB); such courses may be eligible for use as free electives.
    • The CoB accepts a maximum of nine credits of non-NDSU 300-400 level business courses from AACSB programs with approval of the department.
    • Admission into the Marketing Major: Students must earn a 'C' or better in the pre-college and pre-marketing major courses that are indicated with an asterisk (*), achieve junior standing (60 credits), and earn a 2.50 institutional cumulative grade point average.  Students must submit an online application to the CoB. 
    • Admission to the marketing major is required to enroll in the advanced 300 or 400 level courses in the CoB.
    • A grade of 'C' or better is required in transfer courses accepted for ACCT 200 Elements of Accounting I and ACCT 201 Elements of Accounting II and all 300-400 level accounting, business administration, finance, management, management information systems, and marketing courses.
    • A letter grade must be earned in any course that fulfills a major requirement, with the exception of BUSN 301, which is a P/F course.
    • Requirements for graduation are those in existence at the time of admission to the marketing major. 
    • A 2.50 cumulative grade point average is required to enroll in 300-400 level CoB courses.
    • Students must earn a 2.50 institutional GPA to graduate.
    • Of the credits completed in residence at least 30 credits must be in 300-400 level CoB courses.
    • Students must be accepted to the marketing major prior to the completion of the last 30 credits in 300 and 400 level CoB courses.
    • A Business Administration minor is NOT offered with this major.
    • For multiple majors within the CoB, at least 15 unique credits of 300-400 level CoB courses must exist between the majors.
    • Internship and cooperative education credits may be applied toward the total credits required for graduation as non-major electives or 300-400 level electives not used in pre-major categories.
    • Students should refer to www.ndsu.edu/business for current and complete listing of the major requirements.

Plan of Study 

Freshman
FallCreditsSpringCredits
ENGL 1104COMM 1103
MIS 1163ENGL 1203
PSYC 1113MATH 144 (Requires Math 103, Math 107, or placement as a pre-requisite)4
Humanities/Fine Arts Elective3SOC 1103
Non-Major Elective3Cultural Diversity Elective3
 16 16
Sophomore
FallCreditsSpringCredits
ACCT 2003ACCT 2013
ECON 2013COMM 1103
PHIL 2163ECON 2023
STAT 3303STAT 3312
Science & Technology Elective2-3Non-Major Elective(s)4
Wellness 2 
 16-17 15
Junior
FallCreditsSpringCredits
ENGL 3203BUSN 4303
FIN 3203MRKT 4103
MGMT 3203MIS 3203
MRKT 3203300-400 Level Marketing Elective3
Non-Major Elective(s)4300-400 Level Business Elective 3
 16 15
Senior
FallCreditsSpringCredits
MRKT 4503BUSN 4894
300-400 Level Marketing Electives (2)6MRKT 4603
300-400 Level Business Elective3300-400 Level Marketing Elective3
300-400 Level Elective3300-400 Level Business Elective3
 300-400 Level Elective3
 15 16
Total Credits: 125-126
1

At some time following the completion of BUSN 189 and prior to graduation, all College of Business students must register for and successfully complete BUSN 301 (0 credits).

NOTE: This is only a sample curriculum; actual schedules will depend on course availability and individual choices. Students are encouraged to meet with their academic adviser on a regular basis to review their plan of study.