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MRKT 410. Consumer Behavior. 3 Credits.

Examination of dimensions of consumer buying theories. Aimed at understanding the buying behavior of customers. Prereq: MRKT 320. Restricted to College of Business professional major or minor and a 2.50 minimum NDSU grade point average. {Also offered for graduate credit - see MRKT 610.}.

Apparel, Retail Merchandising and Design

...3 MRKT 320 Foundations of Marketing 3 MRKT 362 Foundations of Retailing 3 MRKT 410...