The Marketing major is designed for students pursuing careers in one of the subfields of marketing, such as product management, retailing, marketing communication, sales and sales management, distribution, or marketing research. These positions may be as technical specialists or as general marketing managers.
Degree Type: B.S.
Minimum Credits Required for Degree: 126
General Education Requirements for Baccalaureate Degree
- A list of approved general education courses is available here .
- General education courses may be used to satisfy requirements for both general education and the major, minor, and program emphases, where applicable. Students should carefully review the major, minor, and program emphases requirements for minimum grade restrictions, should they apply.
|College Composition I|
|College Composition II|
|Fundamentals of Public Speaking|
Upper Division Writing †
|Quantitative Reasoning (R) †||3|
|Science and Technology (S) †||10|
|Humanities and Fine Arts (A) †||6|
|Social and Behavioral Sciences (B) †||6|
|Wellness (W) †||2|
|Cultural Diversity (D) *†|
|Global Perspectives (G) *†|
May be satisfied by completing courses in another General Education category.
May be satisfied with courses required in the major. Review major requirements to determine if a specific upper division writing course is required.
|Pre-College of Business Requirements|
|ACCT 200||Elements of Accounting I *||3|
|ACCT 201||Elements of Accounting II *||3|
|COMM 110||Fundamentals of Public Speaking (May satisfy general education category C) *||3|
|ENGL 110||College Composition I (May satisfy general education category C) *||3|
|ENGL 120||College Composition II (May satisfy general education category C) *||3|
|ECON 201||Principles of Microeconomics (May satisfy general education category B and G) *||3|
|ECON 202||Principles of Macroeconomics (May satisfy general education category B and G) *||3|
|MIS 116||Business Use of Computers||3|
|PHIL 216||Business Ethics (May satisfy general education category A) *||3|
|STAT 330||Introductory Statistics (May satisfy general education category R) *||3|
|STAT 331||Regression Analysis *||2|
|MATH 144||Mathematics for Business *||4|
|PSYC 111||Introduction to Psychology *||3|
|SOC 110||Introduction to Sociology *||3|
|Marketing Major Requirements**|
|BUSN 301||Organizational Citizen||0|
|ENGL 320||Business and Professional Writing (May satisfy general education category C)||3|
|FIN 320||Principles of Finance 1||3|
|MGMT 320||Foundations of Management 1||3|
|MRKT 320||Foundations of Marketing 1||3|
|BUSN 430||Legal and Social Environment of Business 1||3|
|MRKT 410||Consumer Behavior||3|
|MRKT 450||Marketing Research||3|
|MRKT 460||Marketing Strategy||3|
|BUSN 489||Strategic Management (Capstone Course) 1||4|
|MIS 320||Management Information Systems 1||3|
|300-400 Level Marketing Courses **||12|
Select courses from current MRKT curriculum
|300-400 level Courses **||9|
Select courses from 3 of the following areas (includes courses cross-listed with CoB courses):
5) Environment of Business:
|Taxation in Management Decisions|
|Global Business Environment|
|Principles of Real Estate|
|Organizational Communication I|
|Business Law I-Contracts, Property and Torts|
|Business Law II-Business Organization and Commercial Transactions|
|International Business Law|
|Additional 300-400 Level Courses **||6|
These additional 300-400 level electives cannot be used to satisfy other requirements; includes courses cross-listed with CoB courses; excludes ATHL credits
Pre-college and pre-marketing major courses. A grade of 'C' or better for pre-college and pre-marketing major courses is required for admission into the Marketing major.
Students must earn a grade of 'C' or better, and have a minimum 2.5 cumulative GPA, in ALL courses included in the professional program (i.e., all required courses, elective requirements, and additional 300-400 level CoB electives or breadth electives). The only exception is BUSN 301, which is a P/F course.
Denotes Common Body of Knowledge (CBK) course.
Degree Requirements and Notes
- Students must include one of the following international courses in their plan of study:
Course List Code Title Credits BUSN 340 International Business 3 BUSN 341 Global Business Environment 3 FIN 440 International Finance 3 MGMT 440 International Management 3 MRKT 440 International Marketing 3
- Students follow the published curricula for the marketing program of study from the semester/year of entrance in the College of Business to graduation provided enrollment at NDSU has not been discontinued for more than one year. Students who change their major are subject to meeting the curricular requirements in effect at the time the new major is declared.
- Business courses from programs that do not hold AACSB International accreditation cannot be used for major or minor requirements in the College of Business (CoB); such courses may be eligible for use as free electives.
- The CoB accepts a maximum of nine credits of non-NDSU 300-400 level business courses from AACSB programs with approval of the department.
- Admission into the Marketing Major: Students must earn a 'C' or better in the pre-college and pre-marketing major courses that are indicated with an asterisk (*), achieve junior standing (60 credits), and earn a 2.50 institutional cumulative grade point average. Students must submit an online application to the CoB.
- Admission to the marketing major is required to enroll in the advanced 300 or 400 level courses in the CoB.
- A grade of 'C' or better is required in transfer courses accepted for ACCT 200 Elements of Accounting I and ACCT 201 Elements of Accounting II and all 300-400 level accounting, business administration, finance, management, management information systems, and marketing courses.
- A letter grade must be earned in any course that fulfills a major requirement, with the exception of BUSN 301, which is a P/F course.
- Requirements for graduation are those in existence at the time of admission to the marketing major.
- A 2.50 cumulative grade point average is required to enroll in 300-400 level CoB courses.
- Students must earn a 2.50 institutional GPA to graduate.
- Of the credits completed in residence at least 30 credits must be in 300-400 level CoB courses.
- Students must be accepted to the marketing major prior to the completion of the last 30 credits in 300 and 400 level CoB courses.
- A Business Administration minor is NOT offered with this major.
- For multiple majors within the CoB, at least 15 unique credits of 300-400 level CoB courses must exist between the majors.
- Internship and cooperative education credits may be applied toward the total credits required for graduation as non-major electives or 300-400 level electives not used in pre-major categories.
- Students should refer to www.ndsu.edu/business for current and complete listing of the major requirements.
Plan of Study
|ENGL 110||4||COMM 110||3|
|MIS 116||3||ENGL 120||3|
|PSYC 111||3||MATH 144 (Requires Math 103, Math 107, or placement as a pre-requisite)||4|
|Humanities/Fine Arts Elective||3||SOC 110||3|
|Non-Major Elective||3||Cultural Diversity Elective||3|
|ACCT 200||3||ACCT 201||3|
|ECON 201||3||COMM 110||3|
|PHIL 216||3||ECON 202||3|
|STAT 330||3||STAT 331||2|
|Science & Technology Elective||2-3||Non-Major Elective(s)||4|
|ENGL 320||3||BUSN 430||3|
|FIN 320||3||MRKT 410||3|
|MGMT 320||3||MIS 320||3|
|MRKT 320||3||300-400 Level Marketing Elective||3|
|Non-Major Elective(s)||4||300-400 Level Business Elective||3|
|MRKT 450||3||BUSN 489||4|
|300-400 Level Marketing Electives (2)||6||MRKT 460||3|
|300-400 Level Business Elective||3||300-400 Level Marketing Elective||3|
|300-400 Level Elective||3||300-400 Level Business Elective||3|
|300-400 Level Elective||3|
|Total Credits: 125-126|
At some time following the completion of BUSN 189 and prior to graduation, all College of Business students must register for and successfully complete BUSN 301 (0 credits).
NOTE: This is only a sample curriculum; actual schedules will depend on course availability and individual choices. Students are encouraged to meet with their academic adviser on a regular basis to review their plan of study.