Advertising and Design Certificate
Certificate Requirements
Advertising & Design Certificate
Required Credits: 12
Code | Title | Credits |
---|---|---|
COMM 375 | Principles of Strategic Communication | 3 |
Content Topics/Electives | 6 | |
Art | ||
Advanced Topics in Graphic Design | ||
Business | ||
Introduction to Entrepreneurship | ||
Entrepreneurship Toolbox I | ||
Foundations of Marketing | ||
Advertising and Integrated Marketing Communication | ||
Digital Marketing | ||
Communication | ||
Advertising Creative Strategies | ||
Media Planning | ||
Research for Strategic Communication | ||
English | ||
Introduction to Creative Writing | ||
Writing and the Creative Process | ||
Usability and User Experience | ||
Retail | ||
Fashion Dynamics | ||
Visual Merchandising and Promotion | ||
Fashion Trend Analysis and Forecasting | ||
Global Retailing | ||
Experiential Retailing | ||
Capstone | ||
COMM 476 | Advertising Campaign Practicum | 3 |
Total Credits | 12 |
Program Notes:
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Students are required to take at least 6 credits outside of their major if their major is represented in the course offerings; at this time communication students are the only students affected by this requirement.
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The target market majors for this certificate are in Communication, Visual Art/Design, Business, English and Apparel Retail Merchandising and Design.