MRKT 465. Digital Marketing. 3 Credits.
This course focuses on understanding, managing and analyzing an organization's digital marketing strategy. Topics related to online business models, search engine optimization, paid search and display advertising, web analytics, email marketing, social media and mobile marketing, reputation management and online retailing will be considered. Prereq: MRKT 320 and College of Business professional major or minor and a 2.50 minimum NDSU grade point average.
...MRKT 440 International Marketing MRKT 460 Marketing Strategy MRKT 465 Digital Marketing ADHM 372 / MRKT...