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ADHM 425. Experiential Retailing. 3 Credits.

Explore experiential retailing of products, services and experiences that encompass utilitarian and hedonic consumption. Apply strategies for planning, developing, and presenting products or services to create a total consumer experience. Prereq: ADHM 140 or ADHM 171 or MGMT 320 or MRKT 320.{Also offered for graduate credit - see ADHM 625.}.

Apparel, Retail Merchandising and Design

...Merchandising Option ADHM 372 Global Retailing 3 ADHM 425 Experiential Retailing 3 ADHM 470 Retail...