Digital Marketing and Innovation

The Digital Marketing and Innovation Graduate Certificate advances participants' knowledge and skill in areas such as marketing strategy, communication, and customer intelligence. Students learn about such topics as new product development, strategy analysis, search engine optimization, marketing analytics, integrated marketing communications, various media vehicles, and much more.


The certificate requires 8 credits of study, comprised of the following four courses.

MBA 721Creating and Marketing Innovations2
MBA 722Marketing Analytics and Customer Intelligence2
MBA 723Digital Marketing2
MBA 724Integrated Marketing Communications2
Total Credits8