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ARMD 425. Experiential Retailing. 3 Credits.

Explore experiential retailing of products, services and experiences that encompass utilitarian and hedonic consumption. Apply strategies for planning, developing, and presenting products or services to create a total consumer experience. Prereq: ARMD 140 or ARMD 171 or MGMT 320 or MRKT 320. Dual-listing: ARMD 625.