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Business majors and minors, non-business majors, and non-degree seeking students will receive an introduction to the entrepreneurial process, evaluating the market feasibility of new product and business ideas, and launching an entrepreneurial venture. Students will develop an understanding of the business concept and business model. Students will analyze social structures that predict human behaviors and affect consumer decision making, through practical hands-on exercises. Building on researched theories surrounding various ideation methods, such as design thinking, they will apply higher-level problem-solving skills to discover core customer problems and generate original solutions.