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This course introduces students to research topics unique to sport and leisure marketing. This course will examine research relating to sport motivation for participants and spectators, connection to sport objects, sport consumer behavior, sport team identification, sport event attendance, sport analytics, sport finance, daily fantasy sport, eSports, sport economics, and the sociology of sport, among other topics. Students will be introduced to multiple ways of understanding research in sport and learning how to apply learned concepts and findings efficiently within the industry.Prereq: HNES 190, HNES 224, HNES 226 and restricted to Sport Management students only.