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HNESĀ 739. Sport Revenue Generation. 3 Credits.

This course is designed to examine means of maximizing revenue streams in and around the sport industry. As sport is a unique sector of the entertainment industry, managers are best suited to understand how to get the most out of the limited resources and partnership opportunities they have access to. This course will allow each student to focus on the sport context of their interest (e.g., youth sport, interscholastic sport, and collegiate athletics) in an effort to build a greater knowledge base on how to succeed and produce needed revenue streams in today's fast-paced and ever-changing sport environment. Major topics include the sport consumer, sport sponsorship, and the class will focus on researching and acquiring sponsors for a hypothetical event as decided by each student.