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HNES 425. Strategic Sport Marketing. 3 Credits.

This course provides a strategic framework to understand market dynamics, trends, consumer behavior, products, delivery systems, and marketing and promotional strategies that shape and drive the sports marketing industry. Prereq: HNES 190, HNES 226, HNES 304. Prereq or Coreq: Restricted to Sport Management majors only. Dual-listing: HNES 625.