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MRKT 432. Entrepreneurial Sales. 3 Credits.

This course will focus on building a sales plan within a new organization, the foundational skills of selling, and will explore a consultative-based sales approach. Students will learn skills in five specific areas: interpersonal skills, communication skills, presentation skills, facilitation skills, and problem-solving skills. These skills will be taught and discussed in the context of entrepreneurial sales through real life examples, case studies, and role play scenarios. Students will learn about the dynamics of a sales meeting, how to be more persuasive, and how to look for win-win opportunities all in the context of a startup. They will learn how to leverage their resources and how to differentiate themselves in the sales process. Prereq: MRKT 320.