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This course focuses on the measurement, collection, analysis and reporting of web or digital data for the purpose of understanding, managing, and optimizing digital marketing efforts of an organization. In the course, students will learn about the digital analytics process, digital data visualization methods, online experimentation, methods for analysis of digital marketing data, and text analytics to understand and manage social media. Prereq or Coreq: Student must have a minimum 2.50 NDSU grade point average.