Strategic Communication

Major Requirements

Major: Strategic Communication

Degree Type: B.A. or B.S.
Minimum Degree Credits to Graduate: 120

University Degree Requirements

  1. Satisfactory completion of all requirements of the curriculum in which one is enrolled.
  2. Earn a minimum total of 120 credits in approved coursework.  Some academic programs exceed this minimum.
  3. Satisfactory completion of the general education requirements as specified by the university.
  4. A minimum institutional GPA of 2.00 based on work taken at NDSU.
  5. At least 30 credits must be NDSU resident credits.  Resident credits include credits registered and paid for at NDSU.
  6. At least 36 credits presented for graduation must be in courses numbered 300 or higher.
  7. Students presenting transfer credit must meet the NDSU residence credits and the minimum upper level credit. Of the 30 credits earned in residence, a minimum of 15 semester credits must be in courses numbered 300 or above, and 15 semester credits must be in the student’s curricula for their declared major.

For complete information, please refer to the Degree and Graduation Requirements section of this Bulletin.

University General Education Requirements

A list of university approved general education courses and administrative policies are available here.

Category C: Communication12
College Composition I
College Composition II
Fundamentals of Public Speaking
Upper Division Writing
Category R: Quantitative Reasoning 3
Category S: Science and Technology 10
Category A: Humanities and Fine Arts 6
Category B: Social and Behavioral Sciences 6
Category W: Wellness 2
Category D: Cultural Diversity *†
Category G: Global Perspectives *†
Total Credits39

Courses for category D & G are satisfied by completing D & G designated courses in another general education category.

General education courses may be used to satisfy requirements for both general education and the major, minor, and program emphases, where applicable. Students should carefully review major requirements to determine if specific courses can also satisfy these general education categories.

Major Requirements

Pre-Communication Requirements:
Students must complete the following 18 credits of coursework to be admitted to the major.
ENGL 120College Composition II3
COMM 110Fundamentals of Public Speaking3
COMM 112Understanding Media and Social Change3
COMM 114Human Communication3
COMM 212Interpersonal Communication3
COMM 220Persuasion3
Strategic Communication Major Requirements
COMM 101Majors and Careers in Communication1
COMM 200Introduction to Media Writing3
COMM 375Principles of Strategic Communication3
COMM 377Media Planning3
COMM 425Specialty Writing3
COMM 431Communication Ethics and Law3
COMM 470Research for Strategic Communication3
COMM 472Public Relations Campaigns3
or COMM 473 Case Study in Public Relations
or COMM 476 Advertising Campaign Practicum
COMM 496Field Experience3
Select one from the following for upper division writing requirement:3
Business and Professional Writing
Writing in the Technical Professions
Writing and the Creative Process
Writing in the Sciences
Writing in the Health Professions
Writing in the Design Professions
Visual Culture and Language
Writing in the Humanities and Social Sciences
Researching and Writing Grants and Proposal
Six COMM courses selected in consultation with one's advisor. Students can specialize in Advertising or Public Relations. Up to 3 additional credits of COMM 496 can be counted toward this requirement.18
Total Credits64

Minor Requirements

Minor: Strategic Communication

Required Credits: 21

COMM 112Understanding Media and Social Change3
COMM 200Introduction to Media Writing3
COMM 375Principles of Strategic Communication3
Professional Specialization Electives:12
Business and Professional Speaking
Photography for the Media
Principles of Design For Media
Advertising Creative Strategies
Media Planning
Specialty Writing
Critical Approaches to Popular Culture
Digital Media and Society
Convergence Media
Public Relations Campaigns
Advertising Campaign Practicum
Risk and Crisis Communication
Total Credits21

Minor Requirements and Notes

  • A minimum of 9 credits must be taken at NDSU.