Business Analytics

In addition to the Graduate School application requirements, an official GMAT or GRE exam score is required. Individuals seeking admission to the MSBA program may request a waiver of the GMAT/GRE requirement if they meet either of the following requirements:

  • The applicant holds a terminal degree (e.g., Ph.D., M.D., J.D.).
  • The applicant has a minimum of five (5) years of recent, post-bachelor’s, full-time, professional work experience that is relevant to business analytics and data science.

Appropriate documentation (i.e. official transcript(s), Statement of Purpose, resume) must be uploaded to the application file. It does not, however, guarantee a waiver. Applicants should request the waiver in their Statement of Purpose and provide the rationale for the waiver request.  Applicants are reviewed on a case-by-case basis, and waiver approval is determined at the discretion of the MSBA program coordinator.

MSBA Program Curriculum (30 credits):

Data Analysis Foundations5-6
CSCI 765Introduction To Database Systems2-3
or MIS 710 Database Management
STAT 725Applied Statistics3
Business Analytics Foundations10
MBA 722Marketing Analytics and Customer Intelligence2
MBA 723Digital Marketing2
MBA 751Business Analytics Concepts2
MBA 752Business Analytics Strategy2
MBA 753Business Analytics Methods2
Business Analytics Advanced Courses6
MIS 720Visualization and Reporting2
MIS 740Advanced Business Analytics Methods2
MIS 790Graduate Seminar2
Business Analytics Focus and Field Experience8-9
Electives - choose from approved list or with advisory's approval3-4
MIS 795Field Experience5

Somnath Banerjee, Ph.D. 
University of Central Florida, 2015
Field: Marketing

James Caton, Ph.D.
George Mason University, 2016
Field:  Economics

Linlin Chai, Ph.D. 
Iowa State University, 2016
Field: Marketing

Anne Denton, Ph.D.
University of Mainz, 1996
Field: Computer Science

Supavich Pengnate, Ph.D.
Oklahoma State University, 2013
Field: Management Information Systems

Frederick Riggins, Ph.D.
Carnegie Mellon University, 1994
Field: Management Information Systems

Limin Zhang, Ph.D.
University of Arizona, 2005
Field: Management Information Systems