Advertising and Design Certificate

Certificate Requirements

Advertising & Design Certificate

Minimum Required Credits: 12

Required Courses
COMM 375Principles of Strategic Communication3
COMM 476Advertising Campaign Practicum3
Content Topics/Electives6
Art
ART 385
Advanced Topics in Graphic Design
Business
ENTR 201
Introduction to Entrepreneurship
ENTR 301
Entrepreneurship Toolbox I
MRKT 320
Foundations of Marketing
MRKT 420
Advertising and Integrated Marketing Communication
MRKT 465
Digital Marketing
Communication
COMM 376
Advertising Creative Strategies
COMM 377
Media Planning
COMM 470
Research for Strategic Communication
English
ENGL 229
Introduction to Creative Writing
ENGL 322
Writing and the Creative Process
ENGL 449
Usability and User Experience
Retail
ADHM 171
ADHM 371
ADHM 372
Global Retailing
ADHM 373
ADHM 425
Total Credits12

Program Notes:

  • Students are required to take at least 6 credits outside of their major if their major is represented in the course offerings; at this time communication students are the only students affected by this requirement. 

  • The target market majors for this certificate are in Communication, Visual Art/Design, Business, English and Apparel Retail Merchandising and Design.