Advertising and Design Certificate

Certificate Requirements

Advertising & Design Certificate

Required Credits: 12

Required Courses
COMM 375Principles of Strategic Communication3
COMM 476Advertising Campaign Practicum3
Content Topics/Electives6
Advanced Topics in Graphic Design
Introduction to Entrepreneurship
Entrepreneurship Toolbox I
Foundations of Marketing
Advertising and Integrated Marketing Communication
Digital Marketing
Advertising Creative Strategies
Media Planning
Research for Strategic Communication
Introduction to Creative Writing
Writing and the Creative Process
Usability and User Experience
Fashion Dynamics
Fashion Trend Analysis and Forecasting
Global Retailing
Visual Merchandising and Promotion
Experiential Retailing
Total Credits12

Program Notes:

  • Students are required to take at least 6 credits outside of their major if their major is represented in the course offerings; at this time communication students are the only students affected by this requirement. 

  • The target market majors for this certificate are in Communication, Visual Art/Design, Business, English and Apparel Retail Merchandising and Design.