Advertising and Design Certificate
Certificate Requirements
Minimum Required Credits: 12
| Code | Title | Credits |
|---|---|---|
| Required Courses | ||
| COMM 375 | Principles of Strategic Communication | 3 |
| COMM 476 | Advertising Campaign Practicum | 3 |
| Content Topics/Electives | 6 | |
Art | ||
| Advanced Topics in Graphic Design | ||
Business | ||
| Introduction to Entrepreneurship | ||
| Entrepreneurship Toolbox I | ||
| Foundations of Marketing | ||
| Advertising and Integrated Marketing Communication | ||
| Digital Marketing | ||
Communication | ||
| Advertising Creative Strategies | ||
| Media Planning | ||
| Research for Strategic Communication | ||
English | ||
| Introduction to Creative Writing | ||
| Writing and the Creative Process | ||
| Usability and User Experience | ||
Retail | ||
| Fashion Dynamics | ||
| Fashion Trend Analysis and Forecasting | ||
| Global Retailing | ||
| Visual Merchandising and Promotion | ||
| Experiential Retailing | ||
| Total Credits | 12 | |
Program Notes:
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Students are required to take at least 6 credits outside of their major if their major is represented in the course offerings; at this time communication students are the only students affected by this requirement.
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The target market majors for this certificate are in Communication, Visual Art/Design, Business, English and Apparel Retail Merchandising and Design.